I ordered these adorable key chains through Etsy, Dawn Judd Creations. As you can see, they feature tiny replicas of my book cover designs with charms reflecting my Masks Series Theme. They are for my upcoming book signing (Barnes & Noble El Cerrito from 4 pm to 6 pm) I LOVE them!
I only ordered six to start, to make sure I like the artist’s work before committing to the extra expense to my marketing budget. When I opened the package and saw the beautiful tokens symbolic of such labor of love, I fell into a quandary about having “enough” to give away at my book signing.
But then I realized: Custom swag is to show appreciation for my readers, not to give out to people passing by my table who merely want a cute key chain. I’ll raffle off a few of these tiny treasures, and keep a couple for myself as a remembrance of the decade-plus of hard work that went into writing my novels!
I am ordering more of these lucky charms though and will add them to ideas of how to reward my loyal fans who write a review on my Amazon page. No, I don’t believe in bribing readers, but realize my worth in spreading words to change the world!